The craft layer behind the products.
Product management is a writing job. These are the artifacts I use to align teams, make tradeoffs explicit and keep decisions reversible.
Product Requirement Docs
Structured PRDs with success metrics, non-scope and risk logs.
User Journeys
End-to-end journeys with emotion, friction and instrumentation points.
Wireframes
Low-fidelity flows used to align teams before pixels exist.
Opportunity Trees
Outcome → opportunity → solution → experiment mapping.
Roadmaps
Now / Next / Later themes with confidence and dependencies.
Prioritisation Models
RICE and cost-of-delay scoring sheets with assumptions shown.
Launch Plans
Tiered launch checklists across product, GTM, support and enablement.
Metric Dashboards
North star trees, activation funnels and AI quality dashboards.
Decision Logs
Dated decisions with context, options considered and reversal criteria.
Sample artifacts available on request during interview conversations — most originals are covered by client confidentiality.