Rakshith Mallikarjun
Side project · Venture-style build

FitForgeWhite-label gym operating system

The white-label operating system for gyms.

Every gym runs on its own branded app in a week, not a year — with operations, member experience and AI coaching in one system.

Live demo ↗

Market opportunity

Independent gyms and boutique studios run on a patchwork of spreadsheets, WhatsApp and generic booking tools. They want their own branded app but can't fund one. A white-label OS turns a six-figure build into a subscription.

Customer pain points

  • Member management and payments spread across disconnected tools
  • No branded digital presence — members live in someone else's app
  • Trainers manage programmes manually; retention is invisible until churn happens
  • Owners have no reliable view of revenue, attendance or member health

User personas

Gym Owner
Wants revenue visibility, retention and a brand of their own.
Trainer
Wants programme delivery and member progress in one place.
Member
Wants booking, plans and progress without another generic app.
Front Desk
Wants check-in, payments and enquiries to take seconds.

Business model

SaaS subscription per location with tiered pricing by member count, plus white-label branding as a paid tier and transaction fees on payments. Land with a single studio, expand into multi-location chains.

Competitive analysis

Legacy gym software
Feature-rich, expensive, desktop-era UX, no member-facing brand.
Generic booking tools
Cheap and simple, but no member lifecycle, programmes or retention.
Custom builds
Perfect fit, prohibitive cost and maintenance burden.
FitForge
White-label branding plus a complete gym OS on a PWA — deployable in days.

Product strategy

Sell the brand, retain on operations. Onboarding is the product: a gym should be live with their logo, colours, classes and members before the first invoice.

White-label strategy

  • Theme tokens per tenant: logo, palette, typography, domain
  • Tenant-scoped data isolation with role-based access
  • Configurable modules — classes, memberships, programmes, payments
  • Instant preview during onboarding so owners see their brand immediately

PWA architecture

  • Installable PWA: no app-store gatekeeping, instant updates, one codebase
  • Offline-tolerant check-in and workout logging
  • Push notifications for bookings, renewals and programme nudges
  • Sub-second navigation on low-end devices used at the front desk

Technical architecture

  • Multi-tenant data model with tenant-scoped row-level security
  • Module registry enabling per-tenant feature configuration
  • Theming pipeline driving design tokens from tenant configuration
  • Payments and billing integration with usage-based metering
  • Analytics warehouse feeding owner dashboards and retention models

AI roadmap

  • AI programme generation personalised to member goals and history
  • Churn prediction with automated retention plays for owners
  • Natural-language business queries over gym performance data
  • AI front-desk assistant handling enquiries and rebooking

Roadmap

Now
Member managementClass bookingPaymentsWhite-label theming
Next
Trainer programme builderRetention dashboardsMulti-location support
Later
MarketplaceFranchise toolingEmbedded finance

Monetisation

  • Subscription tiers by active member count
  • White-label branding tier
  • Payment processing revenue share
  • Future: AI coaching add-on per member

Scaling strategy

  • Self-serve onboarding to keep CAC low
  • Template library per gym type to shorten time-to-live
  • Multi-location and franchise expansion as the upsell path

Go-to-market

  • Land with independent studios via direct outreach and owner communities
  • Reference-driven expansion: branded member apps are visible marketing
  • Partner channel with equipment vendors and gym consultants
  • Expand into chains once multi-location and reporting mature